Purchase, N.Y.-based PepsiCo launched the Dream Machine Recycle Rally for the 2011-2012 school year. Part of the broader Dream Machine recycling initiative, which is a multi-year collaboration between PepsiCo, Waste Management and Keep America Beautiful, the Dream Machine Recycle Rally aims to raise awareness of the importance of recycling among students in kindergarten through high school, and gives participating U.S. schools a chance to earn rewards and compete for prizes.
Through this program and by partnering strategically with other companies, PepsiCo hopes to help increase the U.S. beverage container recycling rate to 50 percent by 2018 by providing increased on-the-go access to recycling receptacles.