Resulting from Middlebury, Vt.-based Woodchuck Hard Cider’s Facebook Global ReLeaf campaign American Forests will plant 13,618 trees in Northern California. Woodchuck Cider committed to planting two trees for every Facebook fan gained during Earth Week 2011 by donating to Global ReLeaf, which is American Forest’s tree planting initiative. Woodchuck Cider’s Facebook and Twitter fan bases embraced the tree planting efforts and Earth Week, and the company reported 6,809 new Woodchuck Cider Facebook fans. Tree planting will begin this summer and continue throughout 2011.
June 20, 2011