The New York Giants’ surprise win over the New England Patriots in Super Bowl XLII last month, might have been one of the rare occasions when the on-field match-up proved as entertaining as the commercials. But that didn’t stop beverage industry advertisers from putting on a show as well. With 97.5 million viewers, the game was the most-watched Super Bowl event ever, and according to TiVo, five of the Top 10 most-watched ads during the game were beverage ads.
Beverage R&D — Natural and Organic Ingredients
Packaging — Designers’ Roundtable
Warehouse/Distribution — DSD Sales & Marketing Solutions
Category Focus — Sports Drinks
Packaging — Material Trends
Distribution — Mid-America Truck Show Roundup
Operations — Conveyors Systems