Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

On-Premise Opportunities

January 1, 2008
On-Premise Opportunities
Sarah Theodore
Editor

The threat of economic slowdown is all over the news these days, leading some to theorize that certain beverage categories may be challenged as consumers opt to stay home rather than spend money dining and drinking out. But the restaurant industry says despite a slow economy, it expects sales increases of 4.4 percent in 2008. According to Dawn Sweeney, president and chief executive officer at the National Restaurant Association, “...while the overall economy is slowing, the industry will still show respectable growth.” That will bode well for beer, wine and spirits companies, but it looks like the trend will extend to non-alcohol beverages as well.
Snack and non-alcohol beverage bars will post the biggest gains, the NRA says. In the full-service realm, expanded menu choices will drive sales. “Specialty alcohol” is expected to be among the hot items at the bar, and food will focus on bite-sized desserts and tapas, or small plates.
Mintel International’s Menu Insights restaurant tracking service offered similar thoughts in its early-year predictions. According to its findings, restaurants will be putting more emphasis on their bar areas, creating new cocktails and beefing up appetizer menus to entice consumers to linger. “Look for beverage lists to grow longer than entrée lists, while appetizers occupy more of the menu in coming months,” the company says.
Don’t expect everything to be brand new. After all, in tough times people tend to look to the familiar for comfort. “Everyone’s looking for the next breakthrough item, the next mini burger, mojito or pomegranate flavor,” said Maria Caranfa, director of Menu Insights, in the announcement. “This year, we expect to see more twists on already popular items, giving people more flavors and options for the foods they love.”
As an example, classic cocktails are set to make a comeback, Mintel says. While the “Sex and the City” girls might have liked their fruity martinis and Cosmos, the Sidecar, Manhattan, Bellini and Tom Collins will be the thing this year. And the company predicts non-alcohol “mocktails” will be nearly as popular at the bar as their high-octane counterparts. But the key to the trend is “better non-alcohol drinks” that use ingredients such as lemonade with strawberry puree, fresh ginger or crushed mint leaves.
Both groups included the use of more locally produced offerings in their predictions for the new year. But don’t think those items don’t have to be limited to locally grown produce or meat — the opportunity could very well hold true for beverage companies that can play up their community connections.
SNEAK PEEK
FEBRUARY
Cover Story — Manhattan Beer Distributors
Category Focus — Wine & spirits
Special Report — Health & wellness
Beverage R&D — Product safety
Packaging — Shrink and stretch labels

MARCH
2008 Soft Drink Report
Beverage R&D — Probiotics and Prebiotics
Packaging — Case Packers and Wrappers
Operations — Processing Automation

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

PepsiCo + poppi

PepsiCo completes acquisition of poppi

Alani Nu

Alani Nu surpasses $1 billion in retail sales

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Beverage News

    Thanksgiving holiday offers opportunities for on-premise outlets

    See More
  • Oktoberfest

    Oktoberfest brings opportunities for U.S. on-premise, report shows

    See More
  • Jessica Jacobsen

    On-premise, foodservice embrace new dynamics

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    United States of America Beer & Cider Market Insights 2020

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing