By JENNIFER ZEGLER
Nestlé USA’s Nesquik and Juicy Juice innovate and renovate toward a healthy goal
With a trusted name and diverse portfolio, Nestlé USA’s brands captivate Americans. Nesquik and Juicy Juice are just two of Nestlé’s No. 1 positioned brands. Yet, the popularity is not stopping its beverage division from embarking on an “innovation and renovation” plan to improve its brands.
“It’s about having the best tasting and nutritionally superior beverages in the United States,” says Rob Case, president of Nestlé’s beverage division. “As a company, Nestlé believes the future of the entire company is tied to nutrition.”