Clearly Canadian: Back To Its Roots
By Sarah Theodore
The offices of Clearly Canadian Beverage Corp. might look a bit more like a movie studio these days than a beverage company. The Vancouver, British Columbia-based company will soon star in a reality TV show about the trials and tribulations of running a beverage company and fighting for distribution and shelf space. The company is well versed on the topic, as it has seen its share of ups and downs since it was founded in 1988. As one of the first new age beverages to hit the market in the late ‘80s, the company reached soaring heights. But it later floundered in an onslaught of competition from some of the industry’s biggest players.