Chocolate Benefits
Mars Inc. introduced the first beverage in its CocoaVia line of heart healthy snacks. CocoaVia Rich Chocolate Indulgence offers 100 mg. of cocoa flavanols in each serving, the same amount in the CocoaVia original dark chocolate candies. The beverages contain ingredients proven to significantly reduce bad cholesterol (LDL) and cocoa flavanols that may help support cardiovascular health, as part of a diet low in saturated fat and cholesterol, the company says. CocoaVia Rich Chocolate Indulgence retails for $1.79 for a 5.65-ounce bottle, and $4.99 for a three-pack.
CocoaVia Rich Chocolate Indulgence Beverage
Mars Inc., Hackettstown, N.J.
Telephone: 866/290-6849
Distribution: National
Ingredients: Milk, water, sugar, cocoa powder, less than 2 percent cocoa powder processed with alkali, soy sterol esters, vitamins and minerals [calcium (calcium chelate), vitamin C (sodium ascorbate), vitamin E (vitamin E acetate), vitamin A (vitamin A palmitate), vitamin D3, vitamin B6 (pyridoxine HCL), folic acid, vitamin B12 (cyanocobalamin)], soy lecithin, potassium phosphates, sodium polyphosphate, carrageenan, cellulose gel, cellulose gum, natural flavors and salt.

Hispanic-targeted energy drink
Tampico Beverages released Tampico Energy, citrus fruit-flavored Hispanic-targeted energy drink. Nationally branded with the Tampico logo, the can features the image of a rooster celebrated in the Hispanic cultures as a fierce, strong and proud fighter. A 16-ounce can retails for $1.99.
Tampico Energy
Tampico Beverages, Chicago
Telephone: 877/826-7426
Distribution: National
Ingredients: Carbonated water, sucrose, glucose, citric acid, sodium citrate, taurine, natural and artificial flavors, sodium benzoate, guarana seed extract, panax ginseng root extract, caffeine, vitamin blend (niacin, pyridoxine HCL (vitamin B6), calcium pantothenate (vitamin B5), vitamin B12), inositol, l-carnitine, EDTA and Yellow 6.

No boys allowed
By Necker developed Girl, For Girls Only, a product concept for woman 21 to 35. A blend of raspberry, lychee, vodka and Cognac, Girl offers a hint of floral flavor. The 50 proof liqueur can be served neat or mixed with juices, sodas, tonic water or energy drinks. The pink bottle retails for $25.
Girl, For Girls Only
By Necker, Hollywood, Fla.
Telephone: 954/620-7029
Distribution: New York, South Beach (Miami, Fla.)

Dairy and soy alternative
Living Harvest developed Living Harvest Hempmilk, a shelf-stable alternative to soy or dairy. Made from whole hemp nuts, Hempmilk offers Omega 3 and Omega 6 essential fatty acids; all 10 essential amino acids; vitamins A, B2, B12, D and E; folic acid; and magnesium, iron, potassium and calcium. The product is also high in protein. Available in 32-ounce aseptic containers in three flavors — Original, Chocolate and Vanilla, Hempmilk boasts a rich, creamy, nutty taste profile with no artificial ingredients or preservatives. The product retails for $3.99.
Living Harvest Hempmilk
Living Harvest, Portland, Ore.
Telephone: 888/690-3958
Distribution: Select markets
Chocolate: Water, whole hemp nut (shelled hemp seed), brown rice syrup, cocoa (processed with alkali), natural flavors, disodium phosphate, xanthan gum, calcium phosphate, vitamin A palmitate, vitamin D2, vitamin B12 and riboflavin.

Flask-shaped bottle
SEI Global created SEI Water, a high-end bottled water to emphasize portability and convenience in a visually appealing package. Available in 275-ml., 500-ml. and 1-liter bottles, the natural spring water comes from the Catskills Mountains in New York. SEI Water’s flask-shaped bottle is designed with one side of the container contoured for easy handling and the other sides flat so the bottle stays in place when set down. The 275-ml. size retails for $1.59.
SEI Water
SEI Global, New York
Telephone: 212/727-7772
Distribution: Select markets

Healthful hydrator
WaddaJuice released a new line called WaddaBlast, a hydrating drink formulated for active kids. WaddaBlast is low in sodium and is sweetened with fruit juice. The line includes three flavors — Watermelon, Lemonade and Lotta Fruit — and contains ElectroVites, a blend of vitamins and minerals that provide kids with hydration benefits, according to the company. WaddaBlast retails for $1.34 per 8-ounce bottle in independent stores, $1 per bottle in schools and $10.99 per 12-pack in grocery stores.
WaddaJuice, Westport, Conn.
Telephone: 866/923-3248
Distribution: National
Ingredients: Lemonade: Purified water, apple juice (from concentrate), natural flavor, citric acid, calcium lactate, fruit juice for color, ascorbic acid, niacinamide, pyridoxine hydrochloride, riboflavin and cyanocobalamin.

Malt beverages
B2 Beverage Co. launched Sangria! Premium Malt Beverage and Kalima Hawaiian Hard Creamers. Sangria! offers the authentic fruit and wine-flavor of the Spanish classic in a lightly carbonated and lower alcohol form (5 percent alcohol by volume). A six-pack of the malt beverage retails for $7.99. B2 Beverage’s Kalima Hawaiian Hard Creamers are noncarbonated malternatives. A mix of fruit flavors and dairy, Kalima are available in Fuzzy Navel, Piña Colada and Tropical Fruit flavors, and retail for $7.99.
Sangria! and Kalima Hawaiian Hard Creamers
B2 Beverages Co., Corona Del Mar, Calif.
Telephone: 949/675-3001
Distribution: Select markets

Player performance
Nevada Beverage LLC designed Pro Player for poker players to help them achieve optimum mental performance, and launched the drink in Las Vegas and other major gaming centers. Infused with vitamins, supplements and ingredients such as ginko biloba, green tea extract, trimethylxanthine and taurine, the energy drink aims to stimulate mental clarity, sharpen thinking, sustain memory and provide energy, the company says. The drink contains half the caffeine of the average energy drink. Pro Player comes in a 16-ounce can, and is endorsed by professional poker players, including World Series of Poker Champion Phil Hellmuth.
Pro Player Endurance Formula
Nevada Beverage LLC, Beverly Hills, Calif.
Telephone: 800/730-9445
Distribution: Las Vegas
Ingredients: Carbonated water, sucrose, dextrose, citric acid, taurine, malic acid, natural and artificial flavor, choline bitartrate, acetyl-l-carnitine, ginkgo biloba, green tea extract, caffeine, sodium benzoate and potassium sorbate as preservatives, niacinamide, gum Arabic, Red #40, D-calcium pantothenate, vitamin B12, pyridoxine HCL, riboflavin, thiamin HCL and folic acid.

Decaf tea and juice
Ferolito, Vultaggio & Sons launched a lineup of decaffeinated tea and 50 percent juice in three flavors: Pomegranate Green Tea, White Grape Green Tea and Apple Green Tea. All three come in Arizona’s new 64-ounce container, which features amber-colored PET plastic to help protect and preserve the delicate tea and juice blend, the company says.
Arizona Pomegranate, White Grape and Apple Green Teas
Arizona Beverages, Lake Success, N.Y.
Telephone: 513/784-9898
Distribution: National
Ingredients: White Grape Green Tea: Brewed decaffeinated green tea using filtered water, white grape, pear, apple and peach juices from concentrate, sugar, orange blossom honey, natural flavors, ascorbic acid, citric acid and malic acid.

At a glance . . .
Alternative beverages
Red Bull North America Inc., Santa Monica, Calif., added a 12-ounce slim can to its lineup as an entry point for new consumers migrating from carbonated soft drinks to products that energize, the company says. The 12-ounce size also attracts users who think the 16-ounce can is too much but want more than an 8-ounce functional energy drink, the company adds. The size will retail between $2.79 and $2.89…
Naked Juice, Azusa, Calif., released Gold Machine, a blend of kiwi, pineapple, yellow passion fruit and banana boosted with 11 vitamins and minerals, including green tea, vitamin E and grape seed extract to improve skin health and boost cellular renewal, the company says. It also launched Purple Machine, filled with purple plum, Concord grapes and acai, and offering essential vitamins and minerals, including vitamins A, B5, C and E, selenium, choline and grape seed extract. The drink aims to promote healthy aging and sound memory, the company says…
Promised Land Dairy Distribution Inc., San Antonio, Texas, developed Y.U.M., Your Ultimate Milk, a fat-free milk that is heart healthy, the company says. Y.U.M. is enriched with natural plant sterols, which have been shown to lower LDL cholesterol…

Wine and spirits
Cult of Three Inc., New York City, released Vodka Flavors, a new way to flavor vodka at home. Using FlavorPacks, which include fruit, herbs, spices, vegetables and other flavor varieties, consumers can infuse their own vodka for 24 to 48 hours. Vodka Flavors sell for $14.95 for a one-flavor kit, $9.95 for a sample kit of five flavors, and flavor refills for $8.95. Vodka is not included…
Wein-Bauer, Franklin Park, Ill., launched Premium Eiswein dessert wine. Known as “ice wine” because the grapes have to be frozen at the time of harvest and crushing, the dessert wine retails for $39 per 375-ml. bottle...

BluCreek Brewing, Madison, Wis., released BluCreek Zen IPA, an English-style India Pale Ale made with a blend of Chinock, Cascade and Centennial hops and infused with green tea…
Eugene City Brewery, Eugene, Ore., created Track Town Honey Orange Wheat, made with locally grown honey and orange juice…
Rogue Ales, Newport, Ore., released Santa’s Private Reserve Ale. The holiday season package contains a dry-hopped red ale made with 10 ingredients. A six-pack retails for $8.99…