Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

The Last Drop

November 1, 2006

Red Ribbon Campaign
From coast to coast, Red Ribbon-tinis were toasted in support of HIV/AIDS service agencies. Bacardi partnered with Kimpton Hotels and Restaurants for events at 11 locations across the country throughout the month to support the “Red Ribbon Campaign.” Bacardi created two specialty cocktails, the Bacardi Limon Red Ribbon-tini and the Bacardi Grand Melon Grand Poinsettia. The campaign will donate financial and in-kind support to local HIV/AIDS service agencies.
Reduce, reuse, return
Aquafina and Sam’s Club teamed with Keep America Beautiful’s Great American Cleanup. More than 2.2 million volunteers at 50 schools in several states collected 37 million PET bottles for recycling. The program supplied incentives for local school-based PET recycling projects. In addition to recycling, participating communities received 100,000 fleece jackets made from recycled PET to distribute to needy children.
Make that a fried Coke
This year’s State Fair of Texas featured a unique carnival food offering – fried Coke. Developed by Abel Gonzales, a computer analyst from Dallas, the recipe included batter made with Coca-Cola syrup, strawberry syrup and strawberries. It was then fried to make round, doughnut-like treats that were served with a topping of Coca-Cola syrup, whipped cream, cinnamon sugar and a cherry. Gonzales sold more than 35,000 fried Cokes over 24 days at the state fair and inspired copycats in North Carolina and Arizona.
Longshots crowned
Samuel Adams named the three winners, two consumers and one employee, in its 2006 American Homebrew Contest. California’s Don Oliver submitted an old ale style named Little Beast. Bruce Stott of Massachusetts won with his Dortmunder Export. Samuel Adams employee Ken Smith’s Wheat with BOY-senberry also won. The beers will be distributed in Samuel Adams’ LongShot variety six-pack, available early next year.
Can I get a … Budweiser Select?
Budweiser Select hopes twentysomethings will be finishing Jay Z’s rap song “Can I Get A…” with Bud Select. Anheuser-Busch has signed the rapper as co-brand director. The Chicago Tribune reported hip-hop artist and business mogul, Jay Z, will provide insights and development ideas for the brand. The artist also loaned his new single, “Show Me What You Got,” to a Budweiser Select commercial. The ad also features NASCAR driver Dale Earnhardt Jr. and Indy Racing League driver Danica Patrick.
Arctic launch
Smirnoff Twisted V brought winter a little early to New York City with a giant block of ice to mark the launch of its newest flavor, Arctic Berry. Former Miss USA and “Dancing with the Stars” contestant Shanna Moakler was on hand to mark the occasion. Moakler sailed with the miniature glacier and delivered the first shipment of Arctic Berry to New Yorkers.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

July 15, 2025

Understanding the Best Material Type for Your Conveyor Systems

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • The Last Drop

    See More
  • The Last Drop

    See More
  • The Last Drop

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing