Celebrity chef Rocco DiSpirito prepares lobster at a
photo shoot for Martini & Rossi Vermouth. DiSpirito has signed on as the spokesperson for Martini & Rossi Vermouth
for a two-year multi-media program.
Starbucks Coffee Co.’s Wastlake Park location in
Seattle hosted its first Brewer Exchange Day in March, inviting consumers
to trade-in their home coffeemakers – regardless of brand – in
exchange for a special gift. The gifts could be used toward the purchase of
a new Starbucks home espresso machine or coffeemaker during the Annual
Brewing Sale, as well as any merchandise sold in a Starbucks store. Recycle
America Alliance accepted the home brewers brought in by consumers,
recycling nearly all of the materials.
Elvis rocks the wine charts
Hayward, Calif.-based Graceland Cellars, whose parent
company is Signature Wines, launched its first vintages of Jailhouse Red
Merlot, The King Cabernet Sauvignon and Blue Suede Chardonnay last year and
is preparing for the debut of the Broadway production based on Elvis’
tunes and CBS’s biographical miniseries in May. Graceland Cellars
plans to add new labels and products to the line to support its retail
distribution in 40 states.
The two brothers famous for brewing Hefeweizen finally
reached legal age, or at least their brewery did. Widmer Brothers Brewery
in Portland, Ore., turned 21 on April 2, and brothers Kurt and Rob plan to
mark their anniversary with a major celebration later this year. Widmer
Brothers beer is available in 45 states nationwide.
Dean of Spirits
Actor George Wendt, best known as “Norm,”
the lovable barfly on the television show Cheers, helped launch The Spirits
Academy (spiritsacademy.com) – the first interactive, online training
and educational Web site for spirits enthusiasts and bartenders. Wendt was
an obvious choice to serve as Dean of the Spirits Academy. In his role, he
will help educate the beverage trade and consumers on the history and
production of distilled spirits. The site, sponsored by Jim Beam Brands
Co., will offer a broad selection of course topics ranging from proper
tasting etiquette to in-depth explanations on how each distilled spirit is
Rosa’s Original Horchata, a ready-to-drink
version of the traditional Mexican horchata beverage, made its television debut on the Food Network’s Unwrapped. The “South of the Border” episode is a new
ethnic twist on a program that typically uncovers behind-the-scenes details
on classic American foods.
Sports Emmy Awards
Amino Vital, a New York City-based sports supplements
company, is a sponsor of the 2005 Sports Emmy Awards, which will take place
in New York in May. Organized by the National Television Academy, the
Sports Emmy Awards are the most prestigious honors bestowed upon American
television sports programming.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.