Fortitech Inc., Schenectady, N.Y., won an Internet Advertising Competition award from the Web Marketing Association, Boston, for its “The Ultimate Fortification Destination” campaign. “The Best Food Industry Online Campaign,” which launched in early 2005, was designed to promote interest and understanding of the nutritional resources, such as online research and development, custom formulation worksheets, order tracking and the latest news on regulations and market trends, available on Fortitech’s Web site. The campaign featured traditional full-page advertisements, e-mail blasts, hot-linked Web banners, buttons and skyscrapers on Web sites and e-newsletters.
The Flax Lignan Association, a new trade organization, has been formed to support the science and safety behind standardized flax lignan ingredients. The ground was founded by flax lignan ingredient producers Acatris Inc. and Archer Daniels Midland Co. Membership is open to other interested, qualified flax lignan manufacturers, and the association will launch a Web site to promote its activities.
“The Flax Lignan Association will promote the valuable health benefits associated with daily intake of flax lignans, support clinical studies essential to establishing and advancing the benefits of flax lignans, and work collaboratively on developing a central resource for safety data and allergens,” said Laurent Leduc, president of the North America health division at Acatris.
Ajinomoto USA has received the Orthodox Union’s National Kashrut (Kosher) Leadership Award, highlighting the relationship between the groups. OU President Stephen J. Savitsky commented: “The respect for the company worldwide is duplicated here at the OU where we regard it as a premier manufacturer of quality products.”
InterHealth Nutraceuticals Inc., Bencia, Calif., has appointed Daniel Murray vice president of sales - food and beverage.