Formulated Energy
Nutrition Resource Services created Krank’d, a non-carbonated performance beverage that combines components of energy drinks and vitamin waters into one formula. The company says Krank’d offers a tri-carb blend to give “energy on demand” as well as electrolyte recovery, muscle fuel, appetite suppression and detoxifying antioxidants. The eight flavors – Fruit Punch Blast, Orange Citrus Blast, Grape Blast, Lemon Lime Blast, Piña Colada Blast, Watermelon, Lemonade, Peach Tea – are sold in 16-ounce bottles for $1.99 to $2.49.
Lemon line
Honest Tea Inc. launched a new line of organic citrus quenchers called Honest Ade. The first two varieties, Cranberry Lemonade and Limeade, offer half the sugar of most bottled lemonades and have 50 calories per serving.
Espresso revelation
Luctor International added Espresso Vodka to its line of flavored Van Gogh Vodkas. The company says Van Gogh’s master distiller perfected the espresso flavor after working with various measurements of freshly roasted coffee beans. Combinations of Espresso Vodka mixed with other vodka flavors and topped with foamed milk or cream create unique martini concepts. The 70 proof Espresso Vodka retails in a 750-ml. bottle for $25.99.
Soy smoothie
Carbotrol Foods has developed Soy Blendz, a non-dairy smoothie with a focus on flavor and nutrition. Available in Mixed Berry Medley, Mango/Orange Dream, Orange Citrus Splash and Strawberry/Banana Blast, the smoothies use the whole soybean to capture soy’s nutritional benefits, and contain no artificial flavorings, sweeteners or preservatives. Soy Blendz retails for $1.99 and does not require refrigeration, but the company says the taste is enhanced when chilled.
‘Your essential source’
Natural Precepts released Yes! as a convenient way for consumers to get their five to eight servings of fruits and vegetables. Instead of a multi-vitamin tablet, consumers can now get 12 vitamins, 10 minerals, 70 trace minerals, eight antioxidants, 22 amino acids and other essential nutrients in Yes! With the tagline “Your essential source,” Cherry Twist Yes! will retail in the convenience channel for around $1.89, and will be exclusive to 7-Eleven until August.
Enriched water
Triple A Products LLC launched VitaZest Vitamin & Fruit Enriched Water as a new alternative in specialized water drinks. VitaZest has no carbs, calories, sugar or caffeine. Each bottle contains 10 essential vitamins and minerals, with up to 125 percent vitamin C in some flavors. The enriched water comes in eight flavors: Blueberry, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Peach Melon and Orange.
Who’s your daddy?
Who’s Your Daddy Inc., an international licensing company that designs and distributes products that bear the trademark-protected brand, released a Who’s Your Daddy Energy Drink. Dubbed by the company, “King of Energy,” the energy drink packs a caffeine punch with a cranberry pineapple flavor. The company feels the can’s design and highly marketable name sets it apart in the energy drink market.
Fresca makeover
Coca-Cola North America made over its Fresca brand along with two new line extensions that will launch in September. Fresca will be given a contemporary look, including a new logo and new packaging graphics. Two new flavors – Sparkling Peach Citrus Fresca and Sparkling Black Cherry Citrus Fresca – will also be introduced as a zero calorie line extension to the brand.
Optimal hydration
Coca-Cola created Powerade Option for active people seeking hydration for any occasion throughout the day. Powerade Option provides electrolytes and B-complex vitamins at levels comparable to regular Powerade, but with fewer carbohydrates and fewer calories. Powerade Option comes in Strawberry, Black Cherry and Lemon.
Luxury light
Heineken USA introduced Heineken Premium Light Lager to the United States in four select markets. The light lager combines a lighter taste with subtle flavor cues of regular Heineken. Heineken Premium Light Lager has 99 calories and is packaged in a new sleek 12-ounce bottle in six-packs, 12-packs and 24-packs.
Fresh waters
Eat Inc. released Cañita Aguas Frescas – traditional Mexican drinks that use a variety of exotic fruit, flowers and seeds such as tamarind fruit and hibiscus flower petals, plus sugar and water. Available in Hibiscus and Tamarind flavors, Cañita Aguas Frescas contains all natural ingredients and no preservatives.
Child’s play
The Republic of Tea’s Kid’s Cuppa, an all-natural herbal fruit tea, is handcrafted “for children in support of children.” Created for children’s palates, caffeine-free Kid’s Cuppa is a blend of apple bits, hibiscus, elderberries, rose petals and vanilla beans. It can be enjoyed warm or over ice. Each 1.9-ounce tin of Kid’s Cuppa contains 36 tea bags and retails for $8.50. The company will contribute $0.75 from every tin of Kid’s Cuppa to Sunny Hills Children’s Garden.
Light import
United States Beverage introduced Dutch brewer Grolsch’s new Light Lager to the United States. The brewer’s first product in the light beer category, Grolsch Light is described as cool and crisp, with 107 calories. The company says the product is brewed to deliver more taste than current European light beers, and retains the character and quality of the Grolsch brewing.
New Product Introductions by Category
CATEGORY SKUS YTD 7/4/05 SKUS YTD 7/4/04 PERCENT CHANGE
Alcohol Beverages73551941.6%
Coffee & Tea6846574.1%
Dairy Drinks & Alternatives, Health Drinks162189-14.3%
Fruit & Vegetable Drinks52837740.1%
Other Drinks170200-15.0%
Soft Drinks, Sports Drinks & Bottled Waters40535115.4%
Total Beverages:2684229317.1%
Source: Productscan Online (www.productscan.com)
Ginger green tea
Fuze Beverage LLC launched Diet Orange Ginger Green Tea, which it says has antioxidants equal to three servings of vegetables per each 18-ounce glass bottle. The fourth addition to the Fuze Tea line, this tea includes six essential vitamins, folic acid and natural polyphenols.
Skinny sip
Ardea Beverage Co. has released Airforce Slender Nutrisoda to assist in weight management. The company says Slender helps manage the appetite, burn fat and speed the metabolism, while providing nutrients such as folic acid, calcium, magnesium, and vitamins and minerals often lost during weight loss.
At a glance . . .
Coffee and tea
Pacific Chai, Richmond, Va., has introduced all natural 32-ounce Pacific Chai Liquid Concentrate in Original Spice Chai, Vanilla Chai and Caffeine Free Spice Chai. The company also released Mocha Chai Latte, Green Tea Chai Latte and Decaf Spice Chai Latte in dry mix chai latte varieties…
Sara Lee Coffee & Tea North America, Rolling Meadows, Ill., rolled out European-known Douwe Egberts roast and ground premium coffees, targeting foodservice operators nationwide…
Candy Palmer-Steele, a healthcare professional in Atlanta, has created Javette, a gourmet alternative to instant coffee. Made from Arabica coffee beans, Javette is a 0.25-ounce, single-serve gourmet coffee concentrate that makes a cup of coffee when mixed with 6 to 8 ounces of hot water…
Juice
Santa Cruz Organic, Chico, Calif., created Pineapple Coconut juice available in 32-ounce bottles for $3.49…
Cadbury Schweppes Americas Beverages, Rye Brook, N.Y., reformulated Diet 7 UP to be sweetened with Splenda. The company also now offers Snapple on Ice pops available in the freezer aisle in 12-packs of three favorites — Mango Madness, Kiwi Strawberry and Lemonade. A 10-pack of Diet Snapple on Ice pops contains Kiwi Strawberry, Orangeade and Pink Lemonade. Both retail between $3 and $4. Cadbury Schweppes also released Nantucket Nectars in a 17.5-ounce Blueberry Apple flavor…
Wine and spirits
Pernod Ricard USA, White Plains, N.Y., is repackaging its Wyndham Estate wine with a contemporary look and emphasizing its Australian heritage...
Constellation Wines U.S., Canandaigua, N.Y., introduced Arbor Mist Minis – 187-ml. frosted glass, bottles, sold in four-pack carriers in three flavors: Exotic Fruits White Zinfandel, Strawberry White Zinfandel and Island Fruits Pinot Grigio... 
Moet Hennessy USA, New York, the wine and spirits group of LVMH, released 10 Cane, a premium rum brand originating from Trinidad. Hennessy also released the next limited edition cognac in its Private Reserve Program, Hennessy Private Reserve 1865, retailing for $175…
Alternative drinks
San Antonio, Texas-based Sweet Success Enterprises Inc. developed six new functional beverages for its Complete Fuel meal replacement line to be marketed alongside Sweet Success Bavarian Chocolate Supreme and Creamy Vanilla Supreme...
In Zone Brands Inc., Atlanta, now offers Belly Washers children’s drink in a Mini version for $0.99. The sport-capped Mini is available in the same vitamin-C enriched flavors as Belly Washers and is sweetened with Splenda…
Dr. Smoothie Enterprises, Fullerton, Calif., introduced shelf-stable 100 percent Crushed Fruit Smoothie Concentrates in flavors such as Pineapple Paradise, Mango Tropics and Four Berry Blend.
Glaceau, Whitestone, N.Y., launched Glaceau Vitaminwater Perform, a lemon-lime-flavored nutrient-enhanced bottled water with calcium, magnesium and potassium…
Dairy and soy
Pacific Natural Foods, Tualatin, Ore., released an 8-ounce single-serve Soymilk and 32-ounce Pacific Soy Blenders for the foodservice industry. Available in three flavors: Plain, Chocolate and Vanilla, Soymilk is enriched with calcium and vitamins A and D, and requires no refrigeration. Pacific Soy Blenders, available in Plain and Vanilla, are designed to be added to coffee or tea…
Beer
Dublin, Ireland-based C&C Group plc’s Magners Original Irish Cider is now available in the United States in a Light version with 90 calories per bottle...
The Boston Beer Co. released a limited-edition Samuel Adams Utopias. Twenty-five percent alcohol by volume, Utopias 2005 is packaged in a collectible brew-kettle shaped bottle and retails for $100.