Rising flavor stars and more for 2004
Usage | Usage | Growth 2004 | |
Flavor | 2004 | 2003 | vs. 2003 |
Grape | 52% | 35% | 17% |
Tangerine | 40% | 25% | 15% |
Melon | 32% | 17% | 15% |
Blackberry | 36% | 22% | 14% |
Lemon | 70% | 56% | 14% |
Tea | 44% | 31% | 13% |
Apple | 49% | 37% | 12% |
Strawberry | 63% | 52% | 11% |
Peach | 55% | 44% | 11% |
Cherry | 54% | 44% | 11% |
Cola | 28% | 18% | 10% |
Pineapple | 47% | 37% | 10% |
Mango | 53% | 44% | 9% |
Popular Beverage Flavors
Flavor |
Current |
% of |
Vanilla | 58% | 50% |
Lime | 52% | 48% |
Orange | 65% | 47% |
Lemon | 70% | 44% |
Mango | 53% | 44% |
Raspberry | 65% | 37% |
Cherry | 54% | 35% |
Fruit Punch | 45% | 35% |
Peach | 55% | 35% |
Strawberry | 63% | 35% |
Grape | 52% | 32% |
Flavor
|
% of |
Increasing usage 2004 |
Chocolate | -8% | 60% |
Pear | -2% | 47% |
Papaya | -2% | 48% |
Coconut | -3% | 43% |
Cinnamon | -3% | 28% |
Eggnog | -7% | 19% |
Flavor |
Currently
using |
More
usage in 2004 |
Same
usage |
Less
USAGE in 2004 |
Strawberry | 86% |
35% |
49% |
16% |
Orange | 84% |
53% |
42% |
6% |
Lemon | 84% |
39% |
50% |
11% |
Raspberry | 79% |
32% |
65% |
3% |
Grape | 77% |
36% |
58% |
6% |
Peach | 72% |
36% |
58% |
7% |
Apple | 72% |
32% |
58% |
10% |
Fruit Punch | 70% |
37% |
57% |
7% |
Mango | 70% |
47% |
50% |
3% |
Cherry | 67% |
34% |
41% |
24% |
Currently using |
More usage in 2004 |
Same usage |
LESS usage in 2004 | |
Lemon | 82% |
52% |
36% |
13% |
Orange | 76% |
62% |
35% |
3% |
Strawberry | 74% |
36% |
54% |
11% |
Raspberry | 71% |
22% |
70% |
7% |
Grape | 68% |
31% |
58% |
12% |
Cherry | 68% |
50% |
42% |
8% |
Vanilla | 68% |
54% |
39% |
8% |
Fruit Punch | 66% |
44% |
56% |
0% |
Lime | 66% |
60% |
32% |
8% |
Root Beer | 66% |
52% |
36% |
12% |
Soft drink flavors are artificial 72 percent of the time. This may change during the next few months as 46 percent of respondents from larger manufacturers — those with annual revenue more than $500 million — report they will be increasing their use of organic flavors in soft drinks. Smaller soft drink manufacturers will not be increasing their use of organics during the next few months, although their current usage of natural and organic flavors already is slightly higher when compared to usage among multinationals.
Flavor
|
Currently
using |
MORE
usage in 2004 |
Same
usage |
Less
usage in 2004 |
Strawberry | 89% |
36% |
58% |
7% |
Lemon | 86% |
47% |
43% |
10% |
Raspberry | 86% |
30% |
67% |
3% |
Orange | 83% |
48% |
48% |
3% |
Lime | 77% |
48% |
48% |
4% |
Peach | 77% |
41% |
56% |
4% |
Grape | 74% |
27% |
58% |
15% |
Fruit Punch | 74% |
46% |
54% |
0% |
Vanilla | 71% |
48% |
48% |
4% |
Mango | 71% |
52% |
44% |
4% |
Flavor | Currently using |
More usage IN 2004 |
Same usage |
Less usage in 2004 |
Raspberry | 81% |
36% |
60% |
4% |
Vanilla | 77% |
71% |
29% |
0% |
Lemon | 74% |
39% |
57% |
4% |
Peach | 68% |
38% |
57% |
5% |
Orange | 65% |
45% |
50% |
5% |
Mango | 65% |
40% |
50% |
10% |
Strawberry | 52% |
38% |
56% |
6% |
Flavor | Currently using |
More usage IN 2004 |
Same usage |
Less usage in 2004 |
Strawberry | 82% | 43% | 43% | 14% |
Vanilla | 77% | 39% | 54% | 8% |
Chocolate | 77% | 46% | 27% | 7% |
Orange | 71% | 42% | 58% | 0% |
Raspberry | 65% | 27% | 73% | 0% |
Coffee | 59% | 10% | 50% | 40% |
Banana | 59% | 20% | 50% | 30% |
Lemon | 53% | 33% | 44% | 22% |
Blueberry | 53% | 33% | 67% | 0% |
Dairies
Flavor
|
Currently
using |
More usage
in 2004 |
Same
usage |
Less usage
in 2004 |
Lemon | 92% | 36% | 50% | 14% |
Orange | 88% | 33% | 67% | 0% |
Strawberry | 83% | 30% | 65% | 5% |
Lime | 83% | 50% | 50% | 0% |
Raspberry | 79% | 21% | 79% | 0% |
Peach | 75% | 28% | 67% | 6% |
Grape | 63% | 13% | 73% | 13% |
Apple | 63% | 27% | 60% | 13% |
Tea | 63% | 60% | 33% | 7% |
Mango | 63% | 47% | 47% | 7% |
Flavor | Currently using |
More usage IN 2004 |
Same usage |
Less usage in 2004 |
Vanilla | 67% | 63% | 37% | 0% |
Mango | 67% | 75% | 13% | 13% |
Melon | 58% | 57% | 27% | 14% |
In terms of job function, 41 percent are in sales and marketing and 19 percent are presidents/owners, which is the major category for smaller processors. Also, 16 percent are from R&D and 14 percent are from production. Other job functions include general managers, quality control, purchasing, operations and category management.