Sierra Mist and comedian Adam de la Peña unveiled a new animated Web series called “On the Bubble.” The animated series launches a new episode each Wednesday at onthebubblenews.com. The episodes look at current news through the eyes of five “wannabe” reporters from fictional Middle Town Community College. Sierra Mist collaborated with creative talent who seek to push the boundaries of convention and explore new opportunities across a variety of platforms.
Corona Extra pairs with Mexico’s idol
Corona Extra made an addition to its “Conexión Corona” 2008 music program with Vicente Fernández, “Mexico’s Idol.” Fernández’s popularity in the Latino community makes him a great fit for Corona Extra, the company says. The sponsorship is supported with radio, tv and print media as well as Corona signage at all concerts. The artist will perform in Atlanta, New York City, Miami, Chicago and Los Angeles throughout October and November.
Evian supports tennis
Evian Natural Spring Water will be the Official Bottled Water of the Olympus U.S. Open Series for the next five years. Evian water was supplied to the crowd at Carson’s East West Bank Classic in July and a limited-edition Evian Brumisateur Facial Spray designed by tennis star James Blake was featured inside the Evian Booth. Guests to the booth also had the chance to win prizes such as autographed James Blake memorabilia or a month supply of Evian.
Funding for breast cancer research
Sutter Home Family Vineyards renewed its commitment to finding a cure for breast cancer with its annual Sutter Home for Hope “Capsules for Hope” program. Consumers were invited to send in the tops of Sutter Home wine capsules, and in return, the company will donate $1 per capsule toward breast cancer research, treatment and education. Sutter Home also put specialty labels on select Sutter Home blush wines. The pink ribbon is displayed on all 750-ml. and 1.5-liter bottles of White Zinfandel and White Merlot.
Travel Oregon called on adult beverage aficionados to create Oregon-themed spirits concoctions during the “Create the Oregon Bounty Cocktail” contest in July. The contest began as part of the annual statewide promotion that celebrates the state’s artisan producers. Entries needed to represent Eastern Oregon, Southern Oregon, the Oregon Coast, Central Oregon, the Willamette Valley, Portland Metro or Mt. Hood/Columbia River Gorge. The grand prize included Nambe barware from Macy’s and a two-night getaway to meet Oregon’s artisan distillers at the Oregon Distillers Guild Spirits tasting in October.
I want to hear from you. Tell me how we can improve.
Beverage Industry’s October issue spotlights leaders throughout the beverage market and how they are steering their company’s throughout the pandemic. Also in this issue is an update on the bottled water market and it continues to post strong volume gains, how natural and organic retailers are combating broader competition, the ingredient solutions available for next-generation performance beverages, and much more!