Coca-Cola Enterprises, Atlanta, announced this week that it has set goals for five strategic Corporate Responsibility and Sustainability (CRS) areas that it is committed to achieving by 2020, in what the company has dubbed "Commitment 2020."

 

"Even during difficult economic times, our commitment to CRS has never been stronger, and our quantifiable Commitment 2020 goals demonstrate the progress we are making on our journey," said John F. Brock, chairman and chief executive officer. "We have been recognized as a CRS leader in the global Coca-Cola system, and by embedding CRS into every aspect of our business, we are working to meet or exceed the expectations of our retail customers and consumers."

 

CCE's Commitment 2020 goals for its five strategic CRS focus areas include:

 

- Energy Conservation/Climate Change: Reduce the overall carbon footprint of its business operations by 15 percent by 2020, as compared to the 2007 baseline.

 

- Water Stewardship: Establish a water-sustainable operation in which the company will minimize water use and have a water-neutral impact on the local communities in which its operates.

 

- Sustainable Packaging/Recycling: Reduce the impact of packaging; maximize the use of renewable, reusable, and recyclable resources; and recover the equivalent of 100 percent of the company's packaging.

 

In addition, the company made health and wellness part of its product portfolio commitment, and corporate diversity part of the CRS mandate. The company also released this year's CRS report, which can be accessed at cokecce.com.