Eco-Products, Boulder, Colo., has introduced a clear cold beverage cup made from 50 percent recycled PET bottles. The company’s new product, which will first be used by New Belgium Brewery, Fort Collins, Colo., represents the largest amount of recycled content available in a clear cup, it said, in a statement.

The new cups can be custom designed and are available in 9-, 12-, 16-, 20- and 24-ounce sizes, Eco-Products said.

“Using recycled content cups from Eco-Products will allow us to cut our use of virgin plastic, specific to festival cups, in half,” said Bryan Simpson, director of media relations at New Belgium Brewery, in a statement.