Naked Juice, a subsidiary of PepsiCo, Purchase, N.Y., added Acai Machine to its line of Machine smoothies. Acai Machine includes 178 acai berries, 14 Concord grapes, two apples, one banana and three-quarters of a plum in every bottle. The product also carries the antioxidant benefits of beet, black currant and elderberry. Each 15.2-ounce bottle contains more than three servings of fruit and retails for $3.79.
The company also added Naked Juice Pomegranate to the line of Antioxidant flavors. Each bottle contains four and one-third California pomegranates. Naked Juice Pomegranate retails for $4.49.
Go Fast Sports and Beverage Co. introduced Z17, GFTea and Go Fast Light, three new flavors to the Go Fast energy drink line. Z17 provides energy with green tea; GFTea, which stands for Go Fast Tea, includes a blend of white, green and black teas; and Go Fast Light gives the benefits of Z17 but in a light formula, the company says. GFTea also includes honey, guarana, taurine and ribose. A 16-ounce can retails for $2.59.
Jack Belsito, former chief executive officer of Snapple; Hank McInerney, former chief executive officer of Tetley Tea; and David Kanbar, former executive vice president and director of Skyy Spirits, joined forces and launched Code Blue, a recovery drink that hydrates, replenishes and detoxifies, the founders say. Code Blue contains reduced glutathione, which helps neutralize free radicals in the body. The beverage also includes a blend of prickly pear juice and agave nectar. Code Blue is packaged in a 12-ounce opaque blue PET bottle.
ViB Holdings introduced ViB Chill-N, a beverage formulated to provide focus and clarity along with a state of relaxation. ViB stands for Vacation in a Bottle, and the company’s formula includes L-theanine to reduce stress and anxiety. ViB Chill-N is available in a pomegranate berry flavor and is low-calorie, low-carbohydrates, lightly carbonated and non-alcoholic. The product also is caffeine free and contains antioxidants and vitamins B6 and B12.
Pernod Ricard USA added Absolut Mango to its line of Absolut vodkas. Absolut Mango is made from all-natural ingredients and does not contain sugar or added preservatives, the company says. The 750-ml. bottle is packaged with a more transparent glass than previous flavors and the decoration on the bottle consists of mango fruit contours gathered in groups around the bottle. A bottle retails for $19.99.
Fit ‘N Lean Restore
NBI Juiceworks added Drenchers Fit ‘N Lean Restore to its Drenchers Fit ‘N Lean line. Restore is Apple-Kiwi-Mango flavored and carries 10 calories per 8-ounce serving. In addition, Restore contains spirulina, chlorella, goji berry, echinacea, licorice, aloe vera, guarana, ginseng, green tea extract, grape seed extract, taurine, proline and vitamins B3, B5, B6 and B12. The product is available in 12- and 64-ounce shelf-stable bottles. Restore joins Endurance, Heart Healthy, Immunity and Power flavors.
Bigelow Organic Tea
Bigelow Tea released a new line of organic teas. The teas include Organic Ceylon Fair Trade Certified, Organic Imperial Earl Grey, Organic Breakfast Blend Decaffeinated, Organic Pure Green, Organic Pure Green Decaffeinated, Organic Chamomile Citrus, Organic Moroccan Mint, Organic Rooibos with Asian Pear, Organic Green Tea with Pomegranate & Acai and Organic White Tea with Raspberry and Chrysanthemum. All of the tea packages carry the USDA Organic and QAI seals. One box of tea retails for $3.99.
Little Citizens’ Herb Teas
The Republic of Tea introduced Little Citizens’ Herb Teas, the company’s first line of caffeine-free, organic Rooibos-based, Fair Trade Certified herbal teas for children. For every tin of tea sold, the company will contribute $1 to Room to Read, an organization that builds bilingual libraries and schools for underprivileged children in developing nations. Little Citizens’ Herb Teas are available in Strawberry Vanilla Tea, Tangerine Tea and Apple Cherry Tea flavors. The teas retail for $10.50 for a 36-bag tin.
Malava added Malava Novocaine, a drink that incorporates kava, to its line of anti-stress drinks. Kava, an herb that is a member of the pepper family, is said to calm the body’s nerves, the company says. The beverage is five times the strength of the original Malava Relax. Malava Novocaine is available in a Tropical Berry flavor and is packaged in a 8.3-ounce can.
Dead Guy Whiskey
Rogue Brewing introduced Dead Guy Whiskey, a spirit created on the Yaquina Bay of the Pacific Ocean in a multi-step process. The whiskey is made with Northwest Harrington, Maier Munich, Klages and Carastan malts, combined with Free Range Coastal Water in a 3,000-gallon brew system. Dead Guy Whiskey is created with the same four grains used to make Rogue’s Dead Guy Ale.
Clearly Canadian Brands relaunched its entire brand lineup with new packaging, graphics and new flavors with fewer calories. The product is packaged in cobalt blue 20-ounce and 1-liter PET bottles with colorful labels. Clearly Canadian is available in Orchard Peach, Mountain Blackberry, Black Cherry and Wild Raspberry flavors. Each of the four flavors contains 25 calories per serving. A bottle retails for $1.59 and a 12-pack for $11.95.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.