Treasury Wine Estates (TWE) announced the launch of Convida, a wine brand rooted in Latino traditions and shared experiences that bring a vibrant energy to wine culture, it says.
With global football excitement building and fans preparing for watch parties and celebrations, BACARDÍ unveiled a limited-edition BACARDÍ Gold Rum collectible bottle.
High Noon unveiled High Noon Transfusion, its first-ever limited flavor drop, adding one of golf’s most iconic serves to the brand’s portfolio, it says.
BeatBox Beverages is bringing vacation mode just in time for summer with the nationwide launch of Coconut Breeze, a new limited-time-only flavor that delivers a tropical-inspired escape, it says.
Bulleit Frontier Whiskey announced the launch of Bulleit Bourbon Mesquite Smoked Malt Kentucky Straight Bourbon Whiskey, a limited-time release made with an experimental mashbill that explores new frontiers in bourbon-making.
Cuervo announced the launch of new Cuervo Canned Cocktails. Featuring four flavors, the cocktails are available in eight-can variety packs and single-flavor four-packs.
Zing Zang is commemorating America’s upcoming 250th anniversary with a limited-edition red, white and blue bottle celebrating the nation’s milestone and summer cocktail culture.
Maker’s Mark unveiled a limited-edition bottle honoring America’s 250th anniversary. The release features the brand's signature hand-dipped red wax, accented with a white wax dip and a blue rendition of its iconic seal.
By pairing elevated designs with wines that continue to resonate with a broad audience, the marketing project manager says Tabor Hill is creating a unique bridge between accessibility and premium positioning.
PATRÓN Tequila announced the launch of PATRÓN 100, a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character, it says.
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