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Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”
Beam Inc. introduced the Cruzan Distiller’s Collection, which includes Cruzan Estate Diamond Dark Rum, Cruzan Single Barrel Rum and a new Cruzan Estate Diamond Light Rum.