Chicago-based Information Resources Inc. (IRI) announced findings from two recent studies of the shopping attitudes and behaviors, along with the emotional drivers of Generation Z (aged 21 and under).

Chicago-based Information Resources Inc. (IRI) published insights that revealed short- and long-term growth opportunities for consumer packaged goods (CPG) companies by identifying and capitalizing on dynamic consumer trends, particularly those that can command a premium in a particular niche, it says. 

Information Resources Inc. (IRI), Chicago, and SPINS, Schaumburg, Ill., created SPINS NaturaLink, a new segmentation of the total U.S. population that focuses on how shoppers think about, purchase and use natural, organic and eco-friendly products. Consumers increasingly are embracing natural and organic products and often are as concerned about what is not in the products they buy as much as what is in them, IRI notes. SPINS NaturaLink is designed to assist consumer packaged goods (CPG) manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs.

Information Resources Inc. (IRI), Chicago, named Richard Hurst to the newly created position of practice leader of IRI’s beer, wine, spirits and tobacco vertical. Hurst will report directly to Piyush Chaudhari, president of the Americas for IRI.