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Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category.
As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle.
Following her record-breaking performances at the 2015 World Gymnastics Championships and the U.S. National Championships, Simone Biles has entered into a partnership with Core Power.
Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.