Campaign includes short file tribute shot by Academy Award-nominated director Zachary Heinzerling
July 6, 2021
Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and American Rapper Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled "Night Lights."
33rd annual show offers new experiences, looks at new trends
February 16, 2018
Showcasing hundreds of exhibitors, the 33rd annual NCB Show offers access to suppliers launching innovative products, the latest industry topics and trends through an array of expert speakers, networking opportunities, educational workshops, offsite events, celebrity appearances, cocktail competitions, tours of Las Vegas venues, nightlife events and more.
Tradeshow and convention to take place March 27-29
February 15, 2017
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
The Nightclub & Bar Show (NCB) will celebrate its 30th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.
Sailor Jerry's brands fans with free tattoos, new Belvedere bottle 'lights' up club experiences
February 14, 2014
Last summer, Jones Soda Co. partnered with Chrysler Group LLC’s Fiat automobile brand to host a photo contest in which consumers could submit pictures of the new Fiat 500e for a chance to win the electric car as well as surf lessons with Jones-sponsored professional surfer Brianna Cope.
Tradeshow to host bar, nightclub, restaurant professionals March 24-26 in Las Vegas
February 14, 2014
The 2014 Nightclub & Bar Show, taking place March 24-26 in Las Vegas, will play host to more than 600 exhibitors, with more than 200 of them exhibiting at the show for the first time.
Agreement expands Sunny Sky’s bar and nightclub presence
August 28, 2013
Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.
Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.
The 2013 Nightclub & Bar Convention and Trade Show, taking place March 19-21 at the Las Vegas Convention Center, will provide industry players the opportunity to mix it up with fresh ideas and key contacts. Featuring a conference program, two-day exhibit hall and networking opportunities, the show will discuss new and hot trends in the club and bar scene.
Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.