category management

Southern Glazer’s Wine & Spirits beverage display. - Beverage Industry

Category management and merchandising embrace shopper data, technology

Virtual reality, NFC point of entry for in-store and online sales

May 28, 2019

To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.

FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies

May 16, 2018

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In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.

HEINEKEN USA segments channels, fosters retailer success

Millennials, Hispanics key demographic for brand

Barbara Harfmann

May 15, 2017

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Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.

Category management, merchandising position products for success

End cap displays, shopper insights drive sales

Barbara Harfmann

May 10, 2017

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Although more than half of consumers have purchased milk, juice and/or carbonated soft drinks in the past 30 days, sales were stagnant during 2014-2015 with top categories struggling to grab consumer attention, according to Chicago-based Mintel’s June 2016 “Beverage Packaging Trends” report.

Analyzing the path to purchase

Nielsen release platform to help CPG manufacturers, retailers

Jessica Jacobsen

January 16, 2017

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The start of a new year is a popular time in which people and businesses will reflect on what did and did not work in the previous year. For those involved in the consumer packaged goods (CPG) industry, much attention is directed at the holiday shopping season.

Consumer trends change category management, merchandising

Health and wellness beverage trends drive in-store product selection

Amanda Del Buono

May 11, 2016

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It’s no secret that the beverage industry has evolved during the past decade or so. With new demands from consumers, beverage-makers have developed new products that provide function, low or no calories and flavor.

New products, package sizes complicate category management

Retailers use cross-promotions to accommodate unique product options

Joe Grace

May 12, 2015

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Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.

The four stages beverage-makers can follow for new product success

Distribution, investments, demographics and consumer loyalty key for new brands

Bill Sipper

March 16, 2015

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In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.

Consumers advance beyond multichannel shopping, PwC reports

Annual survey of online shoppers reveals consumer expectations

February 24, 2014

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Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.

Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising

Jessica Jacobsen

February 10, 2014

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Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.

In recent years, the beverage industry has seen a huge trend towards more SKUs, shorter production runs and more frequent design conversions. To solve these challenges and take advantage of these opportunities, a new breed of mid-volume systems is playing a vital role for established and emerging producers alike.