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Home » Keywords » Mio

Items Tagged with 'Mio'

ARTICLES

Mio Foodservice rack

Kraft Foodservice to offer free Mio merchandising racks

Racks designed to entice bottled water sales at foodservice locations
August 20, 2014
No Comments

Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.


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Kraft Foods

Kraft releases 2014 innovations hot list

Mio Energy to add Acai Berry Storm and Tropical Fusion flavors
February 18, 2014
2 Comments

Northfield, Ill.-based Kraft Foods Group released its 2014 Innovations Hot List infographic. The infographic details trends and new products from the company including the new Mio Energy Acai Berry Storm and Tropical Fusion flavors.


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Stephanie feature size

Steps to innovation

Beverage brands find ways to stay relevant
Stephanie headshot new cropped
Stephanie Cernivec
July 15, 2013
No Comments

When it comes to consumer packaged goods, thinking big with a positive attitude could be the key to innovation.


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Mio Muscle Milk

2013 State of the Industry: Sports & protein drinks

New players join the sports drinks team
July 10, 2013
No Comments

Although sports drinks are commonly marketed for their hydration and workout recovery benefits, some consumers also are looking for low-calorie options, according to Chicago-based Mintel.


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Sports and protein drinks

Sports and protein drinks share the glory

New players take the field in the sports nutrition category.
Haderspeckj headshot200
Jennifer Storelli
May 10, 2013
2 Comments

Last year offered the sports and protein drinks category a big marketing opportunity through the London 2012 Summer Olympics, says Jennifer Zegler, beverage analyst at Chicago-based market research firm Mintel.


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Mio Fit

Mio Fit

February 5, 2013
No Comments

During Super Bowl XLVII, Kraft Foods Group Inc. unveiled its new Mio Fit liquid water enhancer, which enables consumers to turn water into a zero-calorie sports drink.


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Rising Stars

Market research firm names ‘Rising Stars’

April 30, 2012
No Comments

SymphonyIRI Group, Chicago, named Dr Pepper Ten, Kraft’s Mio beverage mixes, Sparkling Ice from TalkingRain Beverage Co., Starbucks K-cups and TruMoo from Dean Foods among the 2011 Food & Beverage “Rising Stars” in its 2011 New Product Pacesetters report, which is an analysis of exceptional first-year CPG sales success for newly launched products.


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MIO Group

The Best Beverage Packages of 2011

Beverage packages showcase beauty, functionality and sustainability
Stephanie headshot new cropped
Stephanie Cernivec
December 12, 2011
No Comments
Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden.
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