Leading North American beverage wholesaler Breakthru Beverage Group is taking a consumer-centric approach with its portfolio as premiumization takes greater shape in shopper preferences.

In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.

Chicago-based Grubhub released its annual retrospective look at the biggest national ordering trends and eating habits of the year in a report called “2022 Delivered.” By analyzing millions of orders from diners this year, it shows that comfort inspired what consumers ate, revealing who they were in 2022, the company says.

For Reyes Beer Division, a business unit of Reyes Holdings, L.L.C., based in Rosemont, Ill., it’s the emphasis on employee engagement that it credits for fostering the “succeed as one” culture that it values so much.

Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.

Molson Coors Beverage Co., Golden, Colo., and Montreal, reported results for the 2021 second quarter. In the second quarter, the company made significant progress against its revitalization plan that it laid out nearly two years ago, it says.

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.

For the United States, sales trends remain slightly elevated as total store sales are up 4.1 percent, according to IRI data. Total non-edible sale are relatively flat (up 0.8 percent), while total edible sales are up 5.1 percent.

IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.