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Home » Keywords » generation X

Items Tagged with 'generation X'

ARTICLES

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Drizly study highlights Gen Z’s beverage alcohol shopping habits

Research pinpoints opportunities to engage emerging consumer base
October 1, 2019
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Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.


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Beverage News

Holistic nutrition proves to be tailored across age groups

Innova Market Insights identifies health-and-wellness variances among generations
August 27, 2019
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Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.


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Jessica Jacobsen

Dollar sales, consumer base increases for eCommerce

Fresh, frozen food purchases remain niche for online channel
Jess 200
Jessica Jacobsen
April 12, 2019
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Despite its smaller share, indications point to eCommerce’s growing reach, particularly with retail chains.
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Welch's

Welch’s targets Generation X men in new campaign

Tough as Grapes highlights grape juice benefits
October 15, 2018
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Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.


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Barbara Harfmann, Between Drinks column

Beverage brands maintain transparency on social media

Smartphone usage rises more than 400 percent
Barbara h200x200
Barbara Harfmann
August 17, 2018
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Because many consumers use social media to connect with brands and vice versa, beverage companies are engaging with fans on a variety of digital and social media platforms.
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Amanda Del Buono

Wine sales are being led by Generation X

Millennials expect to spend more on wine in coming years
Amanda del buono
Amanda Del Buono
March 16, 2018
No Comments
Millennials are driving many trends in the beverage industry, and as this demographics’ influence continues to grow, it’s important that beverage-makers understand which categories are garnering the most attention from these consumers.
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Beverage News

IRI study highlights cross-generational interest in alcohol beverages

At-home consumption outperforms on-premise
December 6, 2016
No Comments

Chicago-based Information Resources Inc. (IRI) announced results from its study analyzing the habits of U.S. consumers regarding alcohol beverages. Although drinks of choice differed among generations, consumers — from millennials to seniors — continue to indulge in beer, wine and spirits products with regular frequency at home and on-premise, it reports. 


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news

Health awareness could offer opportunities for manufacturers

Nielsen study finds consumers willing to pay premium for products with healthy attributes
January 20, 2015
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Health-related concerns could translate into an opportunity for manufacturers, according to a new study by New York-based Nielsen.


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Beverage News graphic

Multicultural, Generation X consumers most likely to drink bottled water, Packaged Facts reports

Marketers should utilize social media, mobile devices to reach these consumers
August 11, 2014
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Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.


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BI News

Creator's Brief: Age appropriate flavors

April 16, 2012
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Wixon created a platform of “Tastes That Target Any Generation” ingredient applications.
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