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Minute Maid announces new campaign

Marketing program encourages imperfect family moments

April 10, 2018

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”

Minute Maid adds 3 new juices

Products packaged in PlantBottle

January 30, 2017

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is adding a twist to their lineup with the launch of three new items: Lemonade with Mint, Spicy Watermelon Lemonade, and Peach with Ginger Juice Drink.

Innovative social responsibility initiatives encourage personal growth

Starbucks ‘Upstanders’ content series encourages social change

Amanda Del Buono

October 14, 2016

More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.

Minute Maid Sparkling

June 17, 2016

Minute Maid, a brand of The Coca-Cola Co., welcomed a new extension to its lineup: Minute Maid Sparkling.

Olympic athlete Missy Franklin joins Minute Maid campaign

Franklin thanks her parents in new digital film

May 2, 2016

The Coca-Cola Co., Atlanta, announced that Olympic athlete and swimmer Missy Franklin will join its Minute Maid brand’s Doin’ Good campaign, which debuted in April 2015.

Beverage industry embraces digital marketing

Beverage brands utilize social media, video campaigns

Amanda Del Buono

August 10, 2015

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.

New Minute Maid campaign celebrates the good in every family

Coca-Cola brand includes video, social media components

April 27, 2015

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small — that they do to make a positive difference in their children’s lives.

Minute Maid Drops

February 17, 2014

The Coca-Cola Co. introduced Minute Maid Drops made with real fruit juice.

Minute Maid Tropical Blend and Berry Blend

January 23, 2014

The Coca-Cola Co. added two new flavors to its line of Minute Maid Juices To Go.

Minute Maid Juices To Go adds two new flavors

New flavors offer fruit and vegetable tastes, vitamins

January 6, 2014

Atlanta-based The Coca-Cola Co.’s Minute Maid brand welcomed two new flavors to its Juices To Go product line: Tropical Blend and Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain both vegetable and fruit juices. Both varieties are available in 15.2-ounce single-serve bottles for on-the-go consumption.