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Home » Authors » Lauren Sabetta
Lauren Sabetta

Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor
Articles

ARTICLES

Natural colors in beverages

Natural colors help beverage-makers break from conventional

Functional, color association vital in connecting with consumers
Sabetta-Lauren.jpg
Lauren Sabetta
October 23, 2023

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.


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Natural Organic Retail at Whole Foods Market
Channel Strategies

Natural retailers challenged by inflation, competition

Experts suggest natural retailers promote specialty offerings to appeal to consumers
Sabetta-Lauren.jpg
Lauren Sabetta
October 3, 2023

As today’s consumers look to maximize their dollars on nutritious food and beverages, experts highlight how natural and organic retailers can capitalize on health and wellness trends.


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Dematic Voice Picking

Voice-picking technologies help streamline beverage operations

Advanced technologies address labor issues, SKU proliferation
Sabetta-Lauren.jpg
Lauren Sabetta
September 28, 2023

Within beverage operations, where increasing SKUs, staffing issues and beverage trends pose challenges for warehouses, experts highlight how voice picking technologies work to streamline beverage operations as a whole.


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Oktoberfest
Between Drinks

Oktoberfest brings opportunities for U.S. on-premise, report shows

Oktoberfest brings opportunities for U.S. on-premise, report shows
Sabetta-Lauren.jpg
Lauren Sabetta
September 26, 2023

With the price of Oktoberfest brews higher than other beers, Oktoberfest beers, festivities bring big sales opportunities that many operators can capitalize on.


Read More
Gatorade G-Water

Bottled water sees growth, category expands on consumer trends

Premium, sparkling waters bring opportunity to reach consumers
Sabetta-Lauren.jpg
Lauren Sabetta
September 21, 2023

Despite increased economic uncertainty, experts note that bottled water sales are on the rise as consumers continue to prioritize their health and wellness.


Read More
PLEZi Nutrition
Up Close With

PLEZi Nutrition aims to bring change to the beverage industry

Company working with FoodCorps to “connect kids” to healthy food in school
Sabetta-Lauren.jpg
Lauren Sabetta
September 6, 2023

As America’s youth consistently consume sugary drinks on any given day, PLEZi Nutrition launched with a goal of creating beverages with less sugar, less sweetness and more nutrients for kids’ to enjoy.


Read More
Caribou Coffee Fall 2023 lineup
Between Drinks

Pumpkin Spice season arrives earlier than ever, report shows

Embracing falls flavors can benefit sales, overall business, experts note
Sabetta-Lauren.jpg
Lauren Sabetta
August 29, 2023

Although big chains are announcing their fall special arrivals earlier than ever, independent restaurants have already beat them to it, adding pumpkin menu items beginning mid-summer.


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Tim Hortons Cold Brew Concentrates
Category Focus

Coffee, RTD coffee category recalibrate to meet consumer trends

Gen Z, sustainability and convenience hold influence on coffee market
Sabetta-Lauren.jpg
Lauren Sabetta
August 28, 2023

As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.


Read More
Convenience Store 7-Eleven

In-store sales fuel growth for convenience store channel

Sports drinks, energy drinks witness sales increases
Sabetta-Lauren.jpg
Lauren Sabetta
August 25, 2023

Although convenience stores are facing challenges such as a decrease in commuting replaced by work from home, labor shortages and inflation, experts note that in-store sales are playing a key role in the channel’s growth.


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Botanical ingredients spread out on a table

Botanicals blossom across beverage categories

Health attributes, flavors prompt consumer interest
Sabetta-Lauren.jpg
Lauren Sabetta
August 21, 2023

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise. 


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View All Articles by Lauren Sabetta
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

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