Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Home » Authors » Lauren Sabetta
Lauren Sabetta

Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor
Articles

ARTICLES

woman drinking juice

Research reveals how brands can innovate for the growing GLP-1 market

Great-tasting, nutritional choices in demand for consumer segment
Sabetta-Lauren.jpg
Lauren Sabetta
June 17, 2025

Given the increasing use of GLP-1s, IFF recently released a report highlighting how the rapidly growing GLP-1 consumer market is reshaping the sensory experience and nutritional needs associated with food and drink. 


Read More
Wynk THC Seltzers

THC beverage brands navigate unknown waters

Brands look to work with lawmakers to create clear regulations
Sabetta-Lauren.jpg
Lauren Sabetta
June 11, 2025

As state-by-state laws often vary, making national expansion and product standardization of THC beverages challenging, brand representatives highlight the efforts being made to reach clearer solutions.


Read More
Flavored Drinks

Hydrocolloids meet ever-evolving beverage trends head-on

Clean label, sugar reduction trends prompt innovation
Sabetta-Lauren.jpg
Lauren Sabetta
June 2, 2025

As functional beverage trends continue to impact ingredient markets, experts highlight how hydrocolloids remain essential in health-forward formulations.


Read More
people drinking Wynk

Mindful drinking prompts growth for THC beverages

Brands expand national footprint through big box retailers
Sabetta-Lauren.jpg
Lauren Sabetta
May 28, 2025

As consumer interest in THC beverages is on the rise, brand representatives discuss how wellness trends are driving growth, as well as the challenges of working within an unregulated market.


Read More
miniature shopping cart and boxes

Direct-to-consumer helps foster personal connections with brands

Consumers look to DTC platforms for convenience, competitive pricing
Sabetta-Lauren.jpg
Lauren Sabetta
May 23, 2025

As opportunity abounds for omnichannel shopping, experts highlight the potential DTC brands have to grab more market share within the eCommerce network.


Read More
AI Bot

Enthusiasm for AI-driven drink recommendations on the rise, survey shows

Majority of consumers interested in adopting AI if offered by liquor stores, online retailers
Sabetta-Lauren.jpg
Lauren Sabetta
May 14, 2025

A recent survey from DRINKS highlights how consumers are turning to artificial intelligence (AI) to help select adult beverages.


Read More
glass bottles

Product safety, sustainability trends drive global demand for glass packaging

Glass delivers experience to consumers, experts note
Sabetta-Lauren.jpg
Lauren Sabetta
May 1, 2025

As consumers regard glass packaging positively because of its lower environmental impact, experts highlight an array of benefits that this packaging material offers aside from its recyclable properties.


Read More
trophy in between protein drinks

Functional benefits remain central to sports, protein drink market growth

Health and wellness trends prompt innovation
Sabetta-Lauren.jpg
Lauren Sabetta
April 30, 2025

As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.


Read More
smoothie

Opportunities abound for relaxation, stress-relief beverages

Ingredients backed by scientific research attract consumers seeking ways to unwind
Sabetta-Lauren.jpg
Lauren Sabetta
April 18, 2025

Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.



Read More
woman looking at her grocery purchases

Economic uncertainty prompts selective spending, survey shows

Consumers actively adjust purchase strategies to manage costs
Sabetta-Lauren.jpg
Lauren Sabetta
April 18, 2025

In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.


Read More
View All Articles by Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • high-quality, cold-pressed glass juice bottles
    Sponsored byVibrant Ingredients

    Designing Beverage Systems Consumers Choose Again and Again

  • a food and beverage production facility with glass bottles being filled with orange juice on a conveyor belt
    Sponsored bybioMérieux

    Why Heat-Resistant Molds Remain a Hidden Risk in Beverage Processing

  • plastic bottle factory
    Sponsored byVacuum Barrier Corporation

    Speed Meets Precision: How Servo-Controlled Liquid Nitrogen Dosing Is Shaping the Future of Beverage Packaging

Popular Stories

Southern Glazers Logo

Southern Glazer’s report names growth opportunities

Rockstar New Cans

CELSIUS expands energy portfolio with Energy+ Hydration

Red Bull Advent Calendar 2026

Red Bull Advent Calendar returns for 2026

new product development eBook

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products
Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing