As summer draws closer, many consumers daydream of sitting by the pool with a drink in hand, and that's exactly what those in the beverage industry are daydreaming of too.

From smartphones and tablets to electric cars, technology only seems to have made life easier, and several technological innovations have done just that for the beverage industry as well.

As health and wellness trends continue to rise, more and more consumers are looking for natural options and checking the labels before they buy.

One year on his birthday, my brother’s friends brought him a 24-pack of Coca-Cola with candles stuck in the cardboard packaging.