New Belgium uses technology to manage distribution chain

Craft brewer enlists Microsoft Dynamics CRM

“Beer rangers” can’t be found in digital history books, but they can be found on their Ultrabook tablets, clicking their way across 30 states as they market the handcrafted wares of the New Belgium Brewing Co., based in Ft. Collins, Colo.

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

Beverage Industry’s annual New Product Development Webinar features insights from industry experts about the trends influencing the next generation of beverages.

Beverage Industry Magazine

2019 September

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.

Check back throughout the month for additional content.

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Connor Marsden

ARTICLES

New Belgium uses technology to manage distribution chain

Beverage Industry Magazine

2019 September