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Home » Authors » Jennifer Storelli

Jennifer Storelli

Jennifer Storelli freelances for Beverage Industry, writing for the magazine’s print and online components. She earned a Bachelor of Science in Journalism from Northwestern University.

Articles

ARTICLES

Carts and hand truck designs offer ergonomic benefits

Material-handling companies explore options for large and small loads
Jennifer Storelli
May 15, 2015

Beverage route drivers endure one of the most physically demanding jobs in the delivery industry, according to Carl Boettcher, chief executive officer and founder of HTS Systems Lock N Roll LLC, Scranton, Pa.


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ProMat 2015 post-show report

Tradeshow highlights latest supply chain solutions
Jennifer Storelli
May 15, 2015

An early-spring snowstorm did not stop attendees and exhibitors from trekking to Chicago's McCormick Place to see and showcase the latest supply chain solutions at ProMat, which took place March 23-26.


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Creative caps inspire consumer collections

Domaines et Saveurs Collection's, Snapple’s caps add packaging flair
Jennifer Storelli
May 15, 2015

As you might have known, our former Managing Editor Stephanie Cernivec was Beverage Industry’s resident wine enthusiast, always ready to delve deeper into the subject.


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Steaz boasts 41 percent net sales growth in 2014

Organic RTD green tea brand adds four new flavors
Jennifer Storelli
May 12, 2015

When Steaz launched its first beverage products back in late 2002, the brand of Doylestown, Pa.-based The Healthy Beverage Co. LLC was working to create a healthy beverage alternative.


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Sports, protein drinks expand into non-traditional occasions

Category stays relevant by following health, organic beverage trends
Jennifer Storelli
May 12, 2015

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.


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Why brands pull April Fools' Day pranks

Captain Morgan Taco Rum release generated buzz for Captain Morgan White Rum
Jennifer Storelli
April 15, 2015

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.


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Which packaging material best fits your brand?

Beer can celebrates its 80th anniversary
Jennifer Storelli
April 15, 2015

Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.


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How to bring value-minded consumers into your bar

Premium alcohol offerings drive growth in channel
Jennifer Storelli
April 10, 2015

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.


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Whiskey trumps vodka as spirits leader

Flavored opportunities drive growth for many spirits segments
Jennifer Storelli
April 10, 2015

In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.


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Craft brewers experiment with coffee flavors

Left Hand Brewing Co. crafts coffee flavor into a lighter beer style
Jennifer Storelli
March 16, 2015

Since the time coffee was introduced to North America during the Colonial period, it has continued to climb in popularity, according to the National Coffee Association.


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View All Articles by Jennifer Storelli
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