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Home » Authors » Stephanie Cernivec

Articles by Stephanie Cernivec

2012 New Product Development Survey

Forecasting a year of healthful introductions
Stephanie Cernivec
January 11, 2013

Healthy and natural attributes top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey. 


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Foreseeing a healthful year ahead

Stephanie Cernivec
December 14, 2012

 As children, many of us tried our best to disguise, hide or at the very least ignore the side of vegetables on our plates.  


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The many faces of tea

Consumers seek traditional, exotic and healthy drinks
Stephanie Cernivec
December 14, 2012

Tea and ready-to-drink (RTD) tea achieved estimated sales of $6.7 billion this year, according to Chicago-based market research firm Mintel. 


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Up Close With: Multi-Flow Industries

Stephanie Cernivec
December 11, 2012

 Seventy-five years ago, Multi-Flow Industries was a family business that delivered fountain sodas up and down the streets to customers in Philadelphia.  


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The Best Beverage Packages of 2012

Winning brands showcase functionality and style
Stephanie Cernivec
December 11, 2012

“Innovation” is a word used often across numerous markets, but what does it mean in the beverage industry? 


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There’s no time like the present

Stephanie Cernivec
November 15, 2012

 Although I’m not nearly ready to start thinking about buying gifts for the holidays, almost a quarter of Americans already began their shopping in mid-September, according to Nielsen.  


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Formulating with natural colors

Stephanie Cernivec
November 15, 2012

On a typical episode of culinary TV show “Masterchef,” home chefs work hard to create something delicious for renowned chefs Gordon Ramsay, Joe Bastianich and Graham Elliot. 


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Eco-friendly, durable labels remain popular

Stephanie Cernivec
November 15, 2012

 For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”  


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Up Close With: Brain-Twist Inc.

Brain-Twist Inc. uses strategy to capture consumers
Stephanie Cernivec
November 11, 2012

 According to New York-based market research firm Nielsen, alcohol drinks packaged in a pouch — many of which are marketed as frozen cocktails — approached $200 million in annual sales in measured channels through Aug. 18, 2012.  


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High hopes for on-premise

Value offerings, creative drinks bring consumers out
Stephanie Cernivec
October 30, 2012
Although it’s true that “there’s no place like home,” the on-premise segment strives to offer consumers something they cannot get at home, whether it’s the environment, the service or the drinks.
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