Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Safety high priority of forklift operations

Telemetry systems gaining steam for lift trucks

Jessica Jacobsen

September 15, 2016

Although the main tasks of a warehouse are to produce and store products, warehouse managers have an even bigger day-to-day goal: safety. For the Industrial Truck Association, safety has taken center stage through its sponsorship of National Forklift Safety Day, which took place June 14.

Limited-edition, seasonal beverages create excitement for brands

Mintel estimates $3 billion increase from 2015 to 2017 for LTOs

Jessica Jacobsen

September 15, 2016

As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.

Premium coffee continues to post strong gains

Ready-to-drink, single-cup coffee adding to growth

Jessica Jacobsen

September 12, 2016

Americans continue to show their affinity for coffee; but when they opt for this beverage, they are taking a more premium stance. “The coffee production industry exhibited growth over the past five years, propelled by an increasing number of consumers purchasing high-cost gourmet coffee,” IBISWorld states in its report “Coffee Production in the US,” which was released in January.

Readers name their favorite beverage of July

Trimino Protein Infused Water captures more than 50 percent of vote

Jessica Jacobsen

August 16, 2016

Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative

Jessica Jacobsen

August 15, 2016

It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.

Immunity supporting beverages proliferate

Clinical studies support functionality claim

Jessica Jacobsen

August 15, 2016

As the saying goes, “a cold is nothing to sneeze at.” However, that might not be the case based on a national Career Builder survey conducted by Harris Poll. According to the survey, 54 percent of employees stated they went into work when sick because they felt the work wouldn’t get done otherwise.

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing

Jessica Jacobsen

August 10, 2016

The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.

Wisconsin Brewing partners with the University of Wisconsin

Wisconsin Brewing takes storyteller approach

Craft brewer partners with other brands for production

Jessica Jacobsen

August 10, 2016

Referred by many as America’s Dairyland — thanks the vast number of dairy producers — Wisconsin also has a rich history when it comes to brewing beer. For Carl Nolen, his brother Mark Nolen and Kirby Nelson, sharing the history of brewing in Wisconsin was a mission they set out to do three years ago when they co-founded Verona, Wis.-based Wisconsin Brewing Co.

Consumers drawn to beverage destinations

Beverage activities popular for traveling consumers

Jessica Jacobsen

July 15, 2016

Since moving back to the county where I grew up, I have been enjoying many of the local events and establishments that I probably took for granted when I was younger. Among the activities I’ve had the pleasure of attending was an art festival in the downtown area of my childhood community. Perusing the exhibits by local artists and enjoying the live music with my daughter and sister allowed for some

Total cost of ownership vital for palletizing operations

Robotic and hybrid system offer most flexibility, experts say

Jessica Jacobsen

July 15, 2016

With the influx of SKUs and package options within the beverage market, companies are looking for flexible, efficient production line operations.

Jessica Jacobsen

ARTICLES

Safety high priority of forklift operations

Limited-edition, seasonal beverages create excitement for brands

Premium coffee continues to post strong gains

Readers name their favorite beverage of July

Beverage market prepares for labeling changes

Immunity supporting beverages proliferate

Digital adds more complexity to shopper experience

Wisconsin Brewing takes storyteller approach

Consumers drawn to beverage destinations

Total cost of ownership vital for palletizing operations

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