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Home » Authors » Rick Rouan

Articles by Rick Rouan

Energy drinks' leveling field

Rick Rouan
August 11, 2010
No Comments
Slowing growth and lower price points have emerged in an energy drinks category once defined by a meteoric rise and premium pricing, but industry analysts and beverage manufacturers say it is unclear whether the recession or category maturation are to blame.
Read More

Relaxation drinks get creative to help consumers unwind

Rick Rouan
July 9, 2010
No Comments
Debate about the use of melatonin in relaxation drinks and shots has thrust the emerging category into the national spotlight as beverage manufacturers, consumers and federal regulators disagree over its
Read More

Inspection equipment keeps tabs on beverages

Rick Rouan
July 9, 2010
No Comments
Lighter containers spur changes for inspection equipment.

Read More

Up Close With... BSN

Rick Rouan
July 9, 2010
No Comments
BSN expands its ready-to-drink footprint.

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Distribution: Route optimization solutions help find a path

Rick Rouan
June 11, 2010
No Comments
Faced with plummeting sales and rising costs in a recession last year, distributors looked to reduce their fuel costs, use less equipment and slash labor costs to remain profitable. Although
Read More

Category Focus: Healthy preferences boost tea sales

Rick Rouan
June 11, 2010
No Comments
Tea brewed a big year in 2009 through RTD value propositions and its reputation for health benefits.
Read More

Up Close With... Ayala's Herbal Water

Rick Rouan
June 11, 2010
No Comments
Dr. Ayala Laufer-Cahana says her company is more than herbal waters, it’s about education.
Read More

Distribution: Hand trucks and carts can spur efficiency

Rick Rouan
May 7, 2010
No Comments
Throughout the economic crisis, beverage companies and distributors have looked for areas where they could trim, innovate or be more efficient to save money. Oftentimes those discussions have focused on
Read More

Up Close With... Grown-up Soda

Rick Rouan
May 7, 2010
No Comments
Grown-up Soda Co-founder Steve Hersh discusses the less-sweet soda that combines real juice and natural extracts.
Read More

Category Focus: Sports drinks target serious athletes to rehydrate sales

Rick Rouan
May 7, 2010
No Comments
In the face of competition, sports drinks refocus their sights on serious athletes, analysts say.
Read More
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