Slowing growth and lower price points have emerged in an energy drinks category once defined by a meteoric rise and premium pricing, but industry analysts and beverage manufacturers say it is unclear whether the recession or category maturation are to blame.
Debate about the use of melatonin in relaxation drinks and shots has thrust the emerging category into the national spotlight as beverage manufacturers, consumers and federal regulators disagree over its
Faced with plummeting sales and rising costs in a recession last year, distributors looked to reduce their fuel costs, use less equipment and slash labor costs to remain profitable. Although
Throughout the economic crisis, beverage companies and distributors have looked for areas where they could trim, innovate or be more efficient to save money. Oftentimes those discussions have focused on