Partnership will bring Sauza tequila brand into U.S. RTD category, Truly Hard Seltzer into bottled spirits
July 22, 2021
Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.
Available nationally, [ yellow tail ], a wine brand for Casella Family Brands, released PURE BRIGHT, a lower calorie, lower alcohol wine with each serving containing 85 calories or less, the company says.
Available just in time for summer, SelvaRey Coconut is being introduced by Bruno Mars and a few of his famous friends as “a party in a party when you celebrate — SelvaRey.”
Founded in 1972 in Bloomington, Ind., Oliver Winery & Vineyards now is the 29th largest winery in the United States, crafting more than 40 varietals of wine. Its claim to fame lies in its award-winning sweet red wines and its flavored Moscato wines including Cherry, Blueberry and its new, 6.8% ABV Lemon Moscato, billed as a “lemon shakeup for grown-ups.”