The Coca-Cola Co. added Minute Maid Strawberry Kiwi to its line of Minute Maid Enhanced juice drinks. The flavor combines yerba mate and real fruit juice. The 59-ounce PET bottles feature an “easy pour” side grip to stand out on retail shelves, the company says. Minute Maid Strawberry Kiwi joins Minute Maid Pomegranate Blueberry, Minute Maid Pomegranate Lemonade, Minute Maid Pomegranate Flavored Tea and Minute Maid Heart Wise Orange Juice.
Glaceau, a division of The Coca-Cola Co., added four varieties to its Vitaminwater10 line. Vitaminwater10 Go-Go (mixed berry) contains 250 mgs. of ribose, and vitamins C and E; Vitaminwater10 Mega-C (grape raspberry) is formulated with zinc and B vitamins; Vitaminwater10 Revitalize (green tea) contains EGCG and green tea polyphenols; and Vitaminwater10 Recoup (peach-mandarin) has vitamins B3, B5, B6 and B12. The product is packaged in 16-ounce four-packs and 20-ounce bottles. A bottle retails for $1.49.
The Coca-Cola Co. released Odwalla Wholly Grain, a juice blend that contains 32 grams of whole grains from gluten-free brown rice as well as orange, pineapple and mango juices. The blend also offers vitamins B1, B2, A, C and E. Wholly Grain is packaged in 15.2-ounce plastic bottles.
PepsiCo expanded its Mountain Dew line with Diet Mountain Dew UltraViolet. The product combines the citrus flavor of Mountain Dew with mixed berries, and no calories. Diet Mountain Dew UltraViolet is available nationwide for twelve weeks beginning August 10. The product is available in 20-ounce bottles and 12-ounce 12-packs. A 20-ounce bottle retails for $1.39.
High Voltage Beverages added Blue Melon Shock to its Volt line of carbonated soft drinks. Blue Melon Shock joins Original Citrus Shock, Diet Citrus Shock, Tropical Mango Shock, Pineapple Shock and Fruit Punch Shock. The product contains caffeine, taurine, ginseng and guarana. Blue Melon Shock is available in 20-ounce bottles.
Boulevard Brewing Co. released Boulevard Pilsner, an American-style lager. The lager was inspired by the history of local and regional brewing, most notably from the George Muehlebach Brewing Co., the company says. The George Muehlebach Brewing Co. operated from 1868 until a larger national brewery bought them out in 1956. Boulevard Pilsner is a tribute to the legacy of the bygone brewers. The product is unpasteurized and blends an all-malt recipe with the addition of hops at four stages of the brewing process. The product is available in six-packs.
Sambazon expanded its line of single-serve organic acai juices with Pomegranate Synergy and Rainforest Immunity. Pomegranate Synergy blends antioxidants, omegas 3,6 and 9, and fiber and protein; and Rainforest Immunity contains passionfruit, acerola, rose hips and 800 percent vitamin C per bottle. The juices are available in 10.5-ounce and 32-ounce bottles, which retail for $2.99 and $7.99, respectively.
Layfield Energy and Innovative Beverage Group released Drank Deuce, a 2-ounce version of the original Drank beverage. Drank Deuce contains 16 calories, 4 grams of carbohydrates and 4 grams of sugar. The product is available in select markets and online at custommuscle.com.
Synergy Beverages Inc. launched Purista Mojito Premium Cocktail Mix, a blend of Key lime juice, organic sugar cane juice, fresh mint leaves and filtered water. When combined with equal part white rum and two parts club soda, the 750-ml. bottle creates 17 6-ounce Mojitos. The product is available in Purista Mojito, Purista Mojito Blackberry, Purista Margarita and Purista Caipirinha varieties. A bottle retails for $9.99.
Affinity Lifestyles Inc. introduced Real Water, an alkalized, antioxidant bottled water with stable negative ions. Real Water’s E2-Electron Energized technology adds electrons to the water through electric restructuring at the end of the purification process, the company says. The company claims the negative ions act as antioxidants to neutralize free radicals and aid in cellular hydration. The product is packaged in 16.9-ounce and 1-liter bottles. A 16.9-ounce bottle retails for $1.50.
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