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Consumers are refining their tastes when it comes to tea. Product launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category. 

The economy and the environment are at the top of many minds lately. Consumers don’t simply want to save a buck, but they also want to feel like they’re doing some good in the process.

The health and wellness trend has sweeteners top of mind for consumers. In an effort to moderate their caloric intake, consumers are surveying products and purchasing according to their personal priorities. 

Following a rather lackluster 2009, when new beverage introductions plummeted nearly by half, the number of new beverages appearing on U.S. store shelves increased slightly in 2010.

Throughout the world, coffee is consumed for its caffeinated benefits, for its social connotations and because it offers rich and delicious flavors. While the reasons for drinking coffee have remained the same through the years, coffee itself has experienced quite an evolution. Today, consumers enjoy their blends bottled, canned, decaffeinated, instant or even in their favorite dessert.