Sundance Beverage Co., a subsidiary of the National Beverage Corp., launched a new line of all-natural, zero-calorie sparkling waters by the name of Spree.
Partnership strengthens growth plans, premium bottled water brand, CEO says
March 4, 2014
Leawood, Kan.-based private equity firm Great Range Capital acquired Mountain Valley Water Co. of Hot Springs, Ark. Mountain Valley is the oldest continuously operated bottled water company in the United States, according to the company. The premium bottled water company serves individual consumers, major retailers and foodservice operators in all 50 states and in select international markets, it says.
Contest gives fans chance to help extend new beverage line
November 11, 2013
Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.
New Aquafina FlavorSplash line targets teens and families
October 1, 2013
Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.
Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).