Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
Women are continuing to lead in the beverage industry. Some of note include Mikalia Ulmer, a young 15-year-old CEO who founded a lemonade company, and Stephanie Macleod of John Dewar and Sons, who was the first woman to win the prestigious Whisky of the Year award.
COVID-19 has impacted the way distilled craft producers have operated in the wake of the pandemic. Yet, experts suggest that the attributes that drove spirits’ growth over the past 10 years will return.
Spirited Advocate podcast highlights industry issues and more
July 10, 2020
The Distilled Spirits Council of the United States (DISCUS) recently launched a Spirited Advocate podcast, which features lively discussions of industry issues and more with DISCUS President and Chief Executive Officer (CEO) Chris Swonger and Scotch Whisky Association CEO Karen Betts.
Through its diverse portfolio of lemonades, limeades and teas, King Juice Co. Inc. is refreshing consumers as its Calypso portfolio brings the “Taste of the Islands” to consumers’ homes.
In the wake of COVID-19, beverage companies have stepped up efforts to connect with their customers by hosting podcasts and virtual tastings. For instance, Mountain Mel’s, purveyors of loose-leaf herbal teas, is offering online classes and podcasts designed to educate and entertain.