As beverage-makers expand their portfolio whether it be flavors, packaging or both, labeling equipment manufacturers are developing machinery that can handle the effects of SKU proliferation.
Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.
As the beverage market evolves, consumers now are able to combine drinking a little drink and smoking a little smoke into one (fluid) action with new developments in cannabis-infused beverages.
Consumers’ acceptance of purchasing consumer packaged goods (CPGs) from a variety of retail outlets as well as their desire for more choice is not just impacting retailers but the entire distribution network as it looks to accommodate a much more diverse shopping universe.
A number of macro trends are empowering beverage innovation and contract packagers/contract manufacturers are helping to fill an important need state, experts say.
As the consumer packaged goods (CPG) market continues to influx with value-focused brands, more and more retailers are placing greater emphasis on their own brands, experts note.