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This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”
With warmer weather finally on the horizon, beverage brands are upping their game by offering consumers products that taste great and travel well to beaches, ballgames, poolside and the like.
Calistoga, Calif.-based Sterling Vineyards, a division of Treasury Wine Estates, is bringing a trio of wines to market in resealable aluminum bottles. The lineup is designed not only to improve convenience for consumers, but also to do so with the winery’s unique sense of style, it says.
When a canned wine brand grows more than 50 percent in a year, it’s clear that something is working. Whether it’s the wine’s terroir, packaging, price point or a combination of things, Union Wine Co. is listening to consumer demand and responding in turn.
With summer in full force, consumers continue to thirst for the refreshing taste of water including flavored waters with in innovative flavors. In the Readers’ Choice: New Product of the Month poll for May, the readers selected WTRMLN WTR as their favorite new product release.