Electrolyte-infused Gatorade Water to hit shelves in 2024
September 7, 2023
Gatorade, a brand of PepsiCo, Purchase, N.Y., announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024. An electrolyte-infused water with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people, the company says. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline.
Goode Health announced the launch of The Ultimate Wellness Blend, a customizable smoothie blend packed with four kinds of high-grade plant-based proteins.
Consumers are seeking out plant-based products for a variety of reasons, but the two most popular factors being that such options are better for their health and better for the planet, experts note.
REBBL announced the expansion of its Protein Beverage line to include five new flavored beverages made with 100% organic, plant-powered and functional ingredients.
Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.
With the growing consumer demand for sustainable offerings and simple, real ingredients used within food and beverage products, more consumers are choosing non-dairy, plant-based alternatives such as nuts and grains.
Ingredient companies are launching new application centers to keep pace with the demand for better-for-you products. A China-based company changed its name to HOWTAIN to reflect its global expanded footprint and commitment to sustainability.
As today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts.