Consumers have become more open to new flavors and innovations as interest in health and wellness and consuming natural and organic products continues to grow.
By May 2013, Mike Steiner and Jake Paulson had grown weary of the years they had spent on the road touring as front-of-house audio engineers in the rock music industry, so they switched channels and founded a cold-brew coffee company they dubbed Anchorhead Coffee.
From tasting freshly squeezed Florida orange juice as a young boy to driving past rows of almond trees in blossom en route to his Bakersfield, Calif.-based plant, Califia Farms’ Founder and Chief Executive Officer Greg Steltenpohl derives inspiration from smelling and tasting new innovations, while listening to and leading a team of passionate employees.
For many Americans, the morning doesn’t start until their first sip of coffee. According to experts, the coffee category faces only a few unique trends impacting it.