Los Angeles-based Pabst Brewing Co., announced today that it will open a new brewery in Milwaukee on the site of the original Pabst Brewery, which was founded in 1844. Partnering with Milwaukee-based developers Zilber Ltd. and BRM, Pabst plans to sign a multi-year lease on a building within the Pabst brewery complex and expects to open the brewery to the public in the summer of 2016, marking a return to its hometown and birthplace, the company says.
The beer category, which includes domestic beer, imported beer, craft beer, hard cider and flavored malt beverages, has mostly remained flat or suffered minimal declines in off-premise accounts in recent years, according to market research firms.