Tea brand partners with radio personality Delilah for promotion
November 14, 2017
Twinings Tea, a brand of New York-based Twinings North America, is inviting tea drinkers to unwind with its three latest herbal tea blends: Lemon Delight, Berry Fusion and Buttermint.
China Mist Tea Brands, a wholly owned, independent subsidiary of Farmer Bros. Co., announced the introduction of its new China Mist retail line of naturally flavored iced teas.
Once a beverage intended for at-home brewing, tea has seen opportunities open up through ready-to-drink (RTD) applications. As consumers continue to lead on-the-go lifestyles, requests for these products have climbed.
As health-and-wellness trends proliferate in the marketplace, consumers demand products offering functional benefits as well as great flavor. Used for thousands of years, tea has been a popular go-to for many health-conscious consumers whether in bagged, ready-to-drink (RTD) or through non-traditional categories like sports drinks and spirits.