Articles Tagged with ''online beverage sales''

The convenience and ease of online shopping is one that I’m sure many U.S. consumers have been happy to take advantage of.

Consumers of all ages use Facebook to digitally connect with friends, and now consumers of legal drinking age can use the social media site to serve up some friendly fun in real life.

If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.

As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, New York.

Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.

Global consumers’ intent to buy food and beverages online increased 44 percent in two years, with 26 percent of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months, according to market research firm Nielsen, New York.