Wild turkey - Articles | Beverage Industry

Wild Turkey Master’s Keep Beacon

October 16, 2025

Wild Turkey Distilling Co. announced the final release in its legendary Master’s Keep collection: Master’s Keep Beacon.

Wild Turkey 101 8-Year-Old Bourbon

May 7, 2025

Wild Turkey Distilling Co. announced that it’s bringing Wild Turkey 101 8-Year-Old Bourbon to the United States as a permanent offering.

Wild Turkey Master's Keep Triumph

July 8, 2024

Wild Turkey announced the release of Master's Keep Triumph, the latest addition to its highly collectible, annual Master's Keep series.

Wild Turkey Master’s Keep Unforgotten

November 11, 2022

Wild Turkey, a brand of Campari Group, unveiled the newest release of its award-winning Master’s Keep series: Wild Turkey Master’s Keep Unforgotten.

Matthew McConaughey, Wild Turkey honor local activists

With Thanks annual give back campaign celebrates 4 selfless individuals

November 16, 2020

As the COVID-19 pandemic took hold of the United States, everyday heroes stepped up to support family, friends, neighbors and strangers. These "local legends" have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. To show support, Matthew McConaughey and Wild Turkey give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who've demonstrated unwavering conviction in serving their communities.

Wild Turkey introduces Matthew McConaughey in global marketing campaign

Muscle Milk signs partnership with Noah Syndergaard

September 15, 2016

This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads.

Wild Turkey debuts new packaging

New labels for premium bourbon and rye whiskey lines feature detailed turkey illustration

December 2, 2015

Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds.

Campari America re-releases Wild Turkey 101 Rye in select markets

Fans call for return of rye whiskey after it disappears from shelves

November 18, 2013

Wild Turkey, a brand of San Francisco-based Campari America, is bringing back its Wild Turkey 101 Rye. After an absence from the market for approximately a year because of the unexpected high demand, the Kentucky straight rye whiskey is returning to bars in select markets this month.