Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.
In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.
Captain Richard Phillips and ‘The Wolf of Wall Street’ author Jordan Belfort keynote at Wine & Spirits Wholesalers of America show
March 31, 2014
The 71st annual Wine & Spirits Wholesalers of America (WSWA) convention and exposition will host wine and spirits distributors and suppliers April 8-10 at Caesars Palace in Las Vegas.
Partnership to develop Robert Mondavi brand in China
March 26, 2014
Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.
To celebrate the 50th anniversary of its Hearty Burgundy wine, Gallo Family Vineyards has produced a limited-edition bottle that pays homage to this varietal.
Hahn Family Wines is promoting the Santa Lucia Highlands (SLH) appellation with changes to the packages of its flagship Hahn estate wines, the company says.