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Home » limited-edition packaging

Articles Tagged with ''limited-edition packaging''

Anheuser-Busch brings back 'Live Beyond Labels' promotion

"Beck's partners with musical artists Aloe Blacc, Capital Cities, Luis Fonsi, DJ Irie, Typoe, Maluca Mala, Ron Finley and Camille Rose Garcia"
September 15, 2014

Anheuser-Busch InBev’s Beck’s beer brand partnered with eight musical artists for its annual “Live Beyond Labels” promotion, which began in July.


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Packaging News: Beverages' limited-edition labels appeal to music, boxing fans

Corona Extra releases 2014 limited-edition boxing bottles
September 15, 2014

Anheuser-Busch InBev’s Beck’s beer brand partnered with eight musical artists for its annual “Live Beyond Labels” promotion, which began in July.


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Pittsburgh Brewing Co. adds final 2014 Pittsburgh Pirates-themed can

Pittsburgh Pirates-themed lineup supports craft brewer's 95 Days of Summer campaign
August 15, 2014

To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”


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Beverage packages draw inspiration from pop culture

Pittsburgh Brewing Co. adds Pittsburgh-Pirates-themed can, Coca-Cola adds most popular millennial names to labels
August 15, 2014

Long Island Iced Tea and Tigre Creative Inc. collaborated to develop a new brand identity and design for the ready-to-drink iced tea brand.


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El Jimador gets into the World Cup spirit

Soccer-themed bottles cheer on the US, Mexico teams
July 16, 2014

Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.


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Riunite's Lambrusco wine goes patriotic

Red, white and blue bottle to benefit TAPS military charity
July 16, 2014

This summer, Riunite is dressing its Lambrusco wine bottle in patriotic American red, white and blue colors to raise awareness for the Tragedy Assistance Program for Survivors (TAPS), a nonprofit organization assisting families of fallen military service members.


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Big Red Soda partners with 'Transformers' for movie-themed packaging

Consumers can choose their side with Autobot, Decepticon cans
July 16, 2014

Big Red Soda is getting in on the action of summer movie “Transformers: Age of Extinction” with six limited-edition cans.


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Beverage brands design special-edition packages for summer

Big Red Soda partners with "Transformers" movie, Riunite wine goes patriotic for charity
July 16, 2014

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.


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Heineken unveils ‘Open Your Summer’ promotion

Beer brand launches 6 limited-edition, city-themed labels
May 15, 2014

White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.


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Miller High Life launches ‘I Am Rich’ campaign

Marketing program salutes military vets, Harley-Davidson
April 14, 2014

Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.


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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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