Articles Tagged with ''limited-edition packaging''

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says. 

Svedka Vodka released its new limited-edition Stars & Stripes bottle. The limited-edition packaging is available in 1.5-liter bottles.

To celebrate the 100th Running of the Indianapolis 500 on May 29, Fuzzy’s Ultra Premium Vodka released two commemorative, limited-edition bottles. Fuzzy’s first is a 750-ml commemorative glass bottle that pays homage to the history of the Indianapolis Motor Speedway and past Indianapolis 500 winners.

San Antonio Winery announced that its semi-sweet, semi-sparkling Stella Rosa wines now are available in single-serve, 8-ounce aluminum bottles. The sleek European design features a re-sealable, twist-off cap allowing consumers to drink wine anywhere, anytime, the company says.

Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.

Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles. 

For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.