Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.
Moonshine brand goes orange to support University of Tennessee
October 16, 2014
Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.
Ole Smoky goes Tennessee orange, Cascade Ice launches can-sized bottles
October 16, 2014
Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.
Brand launches art exchange, nightlife experience to support new package
September 19, 2014
New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.
Gift box highlights support for Waterkeeper Alliance
September 15, 2014
This month, Fonseca released the 2014 Limited Edition BIN 27 Erik Parker Artist Series, a reserve Port wine packaged in a gift box featuring Parker’s water-inspired art.
Pittsburgh Pirates-themed lineup supports craft brewer's 95 Days of Summer campaign
August 15, 2014
To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”